The Public.
Involving the general public in innovation
Apart from making money, 'public acceptability' is one of the top concerns in innovators minds. But engaging the general public in exploring technology is a new & scary thing. Responsible Innovation embraces that, involving people early & responding to their views.
Innovation also reflects our values, as individuals and as societies. But as people have different values and views about the way the world should be and a variety of ideas of how that can be achieved, innovation which aligns with the values of the many is difficult to achieve.
Add to the plethora of human views a global world empowered by new communications tools, inequality of access to innovation, and technologies which are beyond the capacity of most of us to understand, and a much more complicated relationship between the public and innovators emerges.
Responsible Innovation explores how the public can shape innovation through timely consultation, collaboration and keenly listening to their views.
