Innovation also reflects our values, as individuals and as societies.  But as people have different values and views about the way the world should be and a variety of ideas of how that can be achieved, innovation which aligns with the values of the many is difficult to achieve. 
Add to the plethora of human views a global world empowered by new communications tools, inequality of access to innovation, and technologies which are beyond the capacity of most of us to understand, and a much more complicated relationship between the public and innovators emerges.
Responsible Innovation explores how the public can shape innovation through timely consultation, collaboration and keenly listening to their views.