6 ways of demonstrating trustworthiness

Here is our mini doc ‘Evidence of Trustworthiness - a new approach to communications’.

Organisations want to be trusted, so they can get on with business as usual. They think ‘how do we get people to trust us’ and the answer is communications, usually quite superficial PR. That’s not the way.

As Baroness Onora O’Neil memorably said

“The question ‘How can we restore trust?’…is on everyone’s lips. The answer is pretty obvious. First be trustworthy. Second provide other’s with good evidence of your trustworthiness”

Providing evidence of trustworthiness is what this research is all about.

These 6 ways of demonstrating trustworthiness have come directly from citizens and business – via SocietyInside analysis of 19 public dialogues in Building Confidence in Emerging Technologies – what stakeholders expect and how companies can respond, the Food Standard’s Agency’s Trust in a Changing World Deliberative Citizen Forums, FSA Consumer Attitudes towards Emerging Technologies Research 2020,bPA Consulting citizen research report and ‘Rethinking Regulation – from watchdogs of industry to champions of the public”