Putting people and planet at the heart of politics and business

We are SocietyInside…

SocietyInside is a think tank delivering research, policy recommendations and communications tools to empower individuals and policy-makers to challenge the status quo on public health, technology and the role of citizens.

What we do

Research

Our research sheds light on how ideologies which put the needs of the commercial environment ahead of people and planet dominate our world, and how that can be changed to improve the lives of us all.

Creative Communications

We use creative communications – particularly direct to citizens and to policy makers - in social media, film, podcasts, articles, infographics and public speaking to illustrate the problems of a profit-first approach and what can be done instead.

Involving people

We believe that the involvement of citizens and young people in particular should be at the heart of a ‘pro-society’ approach to politics, regulation and business. We involve them in our research and amplify their voices and perspectives through our communications.

Our Projects

Dismantling The Addiction Economy

“How did deliberately addicting one’s customers become a mainstream corporate business model?” Our research draws cross-sectoral lessons from 9 industries: 4 physical - unhealthy and ultra-processed foods, cigarettes, alcohol and vapes and 5 digital - social media, gambling, pornography, computer games and chatbots .


Changing the debate about recreational vaping and the new nicotine economy

Vaping in the UK is only viewed in proportion to the immense harms of smoking. The explosion of recreational vaping in non-smokers, particularly young people, is overlooked. Find out more about our Campaign Against Recreational Vaping.


Inspiring a ‘Pro-Society’ approach to business and politics

Exploring 25 years of putting people and planet at the heart of innovation, technology, politics and regulation. Focus on Responsible Innovation and applying it nanotechnology, synthetic biology, neurotechnologies, robotics and AI.


The Meaningful Engagement of stakeholders

The involvement of stakeholders is central to a Pro-Society approach - In this project we addressed why it’s important and how to deliver best practice. A collaboration focused on the development of products using AI and the design of Regulation


Earning trust and avoiding distrust

Our 6 year research project developing tools and communications on the 7 Drivers of Trust and new competencies needed to earn trust and avoid distrust in technology and regulation


Bullsh*t – why we do it
and how to stop!

Just for fun we researched the power and impact of Bullshit language - how it obscures the truth, saps moral and erodes trust.  


  • “The trust literature is broad and challenging to interpret. For most, this leads to confusion and often apathy. Hilary's work brilliantly highlights the key insights and actions leaders, practitioners and organisations can take to become trustworthy, by design.”

    – Nathan Kinch, Co-Founder and CEO, Greater than Experience

  • “Hilary uses a beautiful balance of her deep knowledge and sharp intelligence with a gracious and dogged commitment to reminding us to put the principle of building and keeping trust at the heart of all our thinking, planning, and acting in governance. My favorite thing about working with her on the WEF's agile governance council is that she's practical, pragmatic, and she gets sh*t done."

    – Lisa Witter, Co-Founder of Apolitical and Co-Chair of WEF Global Future Council on Agile Governance

  • “Every time I meet with Hilary I learn things I didn't know, she helps me to see things from new perspectives, and I am challenged and inspired to think differently. Hilary's grasp of her subject, as well as her connections and network make her a credible voice I look to."

    – Simon Allison, Food Retail Innovation Professional

  • "With their work on the Addiction Economy Hilary and Joe bring together sharp analytical thinking, multi-sectoral engagement, and the keen ability to make otherwise confusing concepts and arguments clear and persuasive. I couldn’t recommend their work more strongly."

    Grant Ennis, Lecturer at Monash University and Author of Dark PR: How Corporate Disinformation Harms Our Health and the Environment

  • “Hilary was decisive in facilitating the at times challenging processes of collective sense-making amongst heterogeneous actors in the projects we have done together. Yet, these impressive communicative skills are based on and complemented by her ability to come to grips with different and often highly complex bodies of knowledge, to identify their relevant essence and to eventually distil the key issues in an accessible and coherent way. Without doubt, involving Hilary in complex and challenging projects that need to bring together diverse perspectives is an important factor for success.” 

    Dr Ralf Lindner, Head, competence Centre for Policy and Society. Fraunhofer Institute for Systems Innovation Research

  • “Joe presented his addiction economy research to the Humanity in Cyberspace seminar, a group bringing together think-tankers, officials, regulators and legislators. He was engaging, coherent, relaxed, entertaining and fascinating. If you want a Gen Z voice to present issues related to the toxic choice environment we've allowed to develop, and to talk calmly about solutions, I'd strongly recommend Joe”

    Tony Curzon-Price, Founder, Humanity in Cyberspace

News & Highlights