Putting people and planet at the heart of business and politics

Research and communications tools to empower individuals and policy-makers

SocietyInside has for over 20 years been dedicated to putting people and planet at the heart of business and politics, instead of simply the making of money.

Our research and creative communications aim to help organisations develop ethical and trustworthy working practices, politicians and regulators to put people first and citizens to understand how commercial drivers shape their everyday choices to increase their options for action.

We are a Not-For-Profit company Limited by Guarantee.

We are Society Inside

What we do

Research

Our research sheds light on how to put people and planet at the heart of business and politics, and when that doesn’t happen, why not.

Creative Communications

We use creative communications – particularly through social media, film, podcasts, articles, infographics and public speaking to illustrate the problems of a profit-first approach and what can be done instead.

Involving people

We believe that the involvement of citizens and young people in particular should be at the heart of a ‘pro-society’ approach to business and politics. We involve them in our research and amplify their voices and perspectives through our communications.

Our Projects

Dismantling The Addiction Economy

“How did deliberately addicting one’s customers become a mainstream corporate business model?” was the puzzle which inspired this initiative.


Changing the debate about recreational vaping and the new nicotine economy

Vaping in the UK is only viewed in proportion to the immense harms of smoking. The explosion of recreational vaping in non-smokers, particularly young people, is overlooked.


Inspiring a ‘Pro-Society’ approach to business and politics

Exploring ways to put people and planet at the heart of business, technology, politics and regulation.


The Meaningful Engagement of stakeholders

The involvement of stakeholders is central to a Pro-Society approach - why do it and what does that look like in practice?


Earning trust and avoiding distrust

The 7 Drivers of Trust and new competencies needed to earn trust and avoid distrust in technology and regulation


Bullsh*t – why we do it
and how to stop!

Bullshit language is endemic, it obscures the truth, saps moral and erodes trust.  

  • “The trust literature is broad and challenging to interpret. For most, this leads to confusion and often apathy. Hilary's work brilliantly highlights the key insights and actions leaders, practitioners and organisations can take to become trustworthy, by design.”

    – Nathan Kinch, Co-Founder and CEO, Greater than Experience

  • “Hilary uses a beautiful balance of her deep knowledge and sharp intelligence with a gracious and dogged commitment to reminding us to put the principle of building and keeping trust at the heart of all our thinking, planning, and acting in governance. My favorite thing about working with her on the WEF's agile governance council is that she's practical, pragmatic, and she gets sh*t done."

    – Lisa Witter, Co-Founder of Apolitical and Co-Chair of WEF Global Future Council on Agile Governance

  • “Every time I meet with Hilary I learn things I didn't know, she helps me to see things from new perspectives, and I am challenged and inspired to think differently. Hilary's grasp of her subject, as well as her connections and network make her a credible voice I look to."

    – Simon Allison, Food Retail Innovation Professional

  • "With their work on the Addiction Economy Hilary and Joe bring together sharp analytical thinking, multi-sectoral engagement, and the keen ability to make otherwise confusing concepts and arguments clear and persuasive. I couldn’t recommend their work more strongly."

    Grant Ennis, Lecturer at Monash University and Author of Dark PR: How Corporate Disinformation Harms Our Health and the Environment

News & Highlights